Noorderlicht International Photo Festival 2021 - The Makeable Mind

Something fundamental is changing in how we see the world and in how the world is shown to us visually. Firstly, in recent decades, digital technologies have eroded the reliability of the photographic, cinematic or pictorial medium as a 'window on reality'. Secondly, the Internet has become a crucial source of information, with a major impact on our worldview; half, whole and empty truths are fired at us from all directions. We are constantly asked to judge: what and who do we trust?

The COUTUREBOY image I submitted was from an ongoing underwear ad campaign on social media to interrogate the influence of the language of advertising and commerce. The movement was inscribed into the real and received a grant from one of the social media giants to continue the ad campaign.